Sonia founded and now directs Sociopúblico, a communications studio for complex ideas that works with organizations that are solving some of today’s biggest challenges. She holds a degree in Sociology (Hons.) from the University of Buenos Aires and a MSc in Media and Communications from the LSE, where she received the Merit Award. Before Sociopúblico, she was head of the Culture department at Argentine main TV broadcaster, Telefé. She is currently a regular commentator on innovation at La Nación newspaper.